MTWalls was founded in 2011 by two young Flemish entrepreneurs Thomas Madoe and Edmond Van Steenberge. The goal of MTWalls is to enable a platform through which promising local artists can sell their works. The audience MTWalls is targeting is all people with an empty wall (hence the name) who want to fill it with artworks of local talented people at an affordable price. MTWalls works by the principle of a publisher where it takes care of all logistic problems, production and promotion for the artist. This allows the artist to focus on the creative process. On top of this, MTWalls want to do business in a sustainable way. Therefore it tries to limit the impact on the environment (e.g. use of green materials) and actively supports local society projects by donating a part of their revenues to a local society project. To raise awareness for these community projects, MTWalls lets its clients decide which project they want to support.